The Heat Wave Athlete Program is your chance to roll with a globally respected brand built for those who live life wide open. We back the grinders - the early starts, late finishes, dusty boots, sun-up to sun-down types who don’t cut corners and don’t slow down.

We’ve designed this program to support legends chasing big goals and doing it properly.

What you get:
– 25% off product
– Invites to brand events in your city
– Your tagged content shared across our socials for extended reach
– An exclusive discount link/code to hook up your community

We back those who back the culture - which means real support, real exposure, and access to some of the best safety-rated shades and gear around before the rest of the crowd catches on.

If you work hard, move fast, and represent properly - apply.